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You are here:News»PLASTOR reinvents itself to make wood and professional talent shine
Wednesday, 03 July 2024 13:10

PLASTOR reinvents itself to make wood and professional talent shine

PLASTOR reinvents itself to showcase wood and the talent of professionals Plastor, a specialist in the formulation and manufacture of wood finishes since 1957, today reaffirms its raison to be, expertise and commitments.

The French Jura-based brand, whose ambition is to highlight the nobility of wood, is sporting a more assertive identity through a reworked logo, more elegant and timeless, and its new signature "Révélons le meilleur du bois - Let's reveal the best of wood" .
The Jura valley has always shaped Plastor's path and vision. The company has forged strong ties with wood here, and places it at the heart of its strategy. More than just a material, it's a true source of inspiration for sublimating exceptional places, but also a resource for tomorrow.

That's why the brand is committed to promoting wood and the talent of the professionals who work with it on demanding building sites.
To initiate this change, Plastor began by redesigning the packaging for its long-standing Pur-T® range of water-based varnishes.
And in the second half of the year, Plastor will also be launching a new tool to simplify the daily lives of its craftsmen customers: a new online ordering website.