A grading, which refers to the variation in the floor’s appearance, is down to personal taste and a customer’s aesthetic preferences. The Select grading is a breathtaking option for those seeking a harmonious and soothing atmosphere. It features some color variations and fewer whole knots. For a modern and contemporary home, this minimalist option is ideal, evoking a sense of peacefulness, refinement and elegance.
The colors available in the Select grading are Powder White, Misty White, Earth Grey, Natural, Honey and the new Terra Brown shade. The deep brown is a classic and sophisticated complement to the existing light whites, greys and natural wood colors.
“We’re excited to widen our offering,” said Zach Adams, Bjelin’s General Manager for the US. “The Select grading is a popular choice in Scandinavia due to its clean and uncluttered appearance. We’re committed to excellence and delivering the ultimate flooring experience and believe this addition will be successful in the US market.”
Bjelin’s hardened wood flooring range is empowered by the ground-breaking technologies, Woodura® and 5G® Dry™, developed by sister company Välinge Innovation. Woodura® is a surface technology that ensures the floors are three times stronger than engineered wood floors while only a tenth of wood is needed, making this a more sustainable option.
The leakproof 5G® Dry™ floor locking system ensures a fast, easy, and durable installation without glue or nails. A watertight joint prevents water from seeping through the panels and damaging the subfloor, making these floors truly long-lasting.
Bjelin looks forward to sharing more news as the company continues to grow its business.
For more information, please contact:
Head of Marketing
Bjelin is part of the Pervanovo Invest AB Group and develops and manufactures a wide range of flooring products, including traditional wooden floors and innovative floors from new materials. This development is in collaboration with sister company Välinge Innovation AB, best known as the inventor of the first mechanical floor locking system.
Production takes place in Bjelin’s state-of-the-art factories in Sweden and northern Croatia, where the company has access to high-quality FSC-certified wood. For generations, highly experienced employees have worked there to refine the well-known Slavonic oak into wine barrels – and now floors..