DISANO is successful in all product series. The topic of healthy living will continue to be one of the most important sales arguments in the future, as confirmed by current consumer surveys. As a full-range provider to its retail partners, HARO is fully committed to naturally beautiful flooring – floors that are healthy living and distinguished by the Blue Angel ecolabel. This is especially true of its design floors, which are also free from plasticisers and PVC.
Six strong series for every living or working situation
The Saphir and Project series from HARO are waterproof solid plastic solutions that come in both a 2 mm (Project) and a 4.5 mm version with rigid core board and Top Connect installation system (Saphir). 15 identical decorative finishes are available for both series, simplifying the choice for customers considerably as well as the sales process (HARO Easy Selling principle). Among the 18 wood décors, six of which come with an authentic finish, there is a brand new style called Oak Picardie in the colours Nature Light, Nature Medium and Grey. In addition, the premium segment has been extended by three extremely attractive tile styles.
In the area of design floors with HDF core board, HARO is excellently positioned with the ClassicAqua, LifeAqua and WaveAqua series and epitomises healthy living design floors like no other manufacturer. ClassicAqua has been technically refined and now has an even more stable 9.8 mm core board and additional surface protection for even better resistance to scratches.
LifeAqua is replacing SmartAqua
LifeAqua will gradually replace the shorter SmartAqua over the course of 2022 and impresses with a size of 235 x 1800 mm as well as a new Oak Sheffield decorative finish. This new decorative finish is likewise available in the five colour worlds White, Nature, Light, Nature Medium, Nature Dark and Grey and therefore complements HARO’s Easy Selling concept perfectly. Other new additions to the LifeAqua product range are the tile styles familiar from the SmartAqua family in a size of 313 x 631 mm. They represent the perfect symbiosis of design floor and tile appearance and are available in four stone looks (Sandstone, Concrete Light, Concrete Dark and Slate) as well as a playful version in an art design style or marble look.
WaveAqua on course for success following product launch last year
Another success story for HARO is WaveAqua, which was launched last year to complement the HARO design floor product range as a robust and especially hard-wearing entry-level variant. It is characterised by special properties such as an especially robust surface and also offers special visual features. There is a choice of two formats, the classic Plank 1-Strip in 1282 x 193 x 8 mm format and the Plank 1-Strip XL in 2200 x 243 x 8 mm format. The series is suitable for installation in wet areas and is robust and durable (NKL 33 level of use in accordance with the MMFA standard). All customary colours from White to Nature, Brown and Grey are covered with two style worlds (one somewhat calmer and one more lively).
According to Klaus Trautner, Head of Product Management at HARO: “We are very proud of our new Disano product range for 2022, because as wood specialists we probably know more than most how to achieve the perfect look and feel of healthy living design floors. This makes us stand out from many other manufacturers on the market. With our solid plastic-based design floors, we have strong-selling product variants, which help our retail partners to benefit from the excellent market growth in this product segment.”
Summary of facts:
- HARO DISANO design floors in six attractive series
- All DISANO design floors are suitable for installation in wet areas
- 100 percent healthy living
- Dimensionally stable and tread-resistant
- Exceptionally warm underfoot
- All DISANO design floors are certified by the Blue Angel
- 45 percent of the product range comes with authentic surface embossing