The Ciranova group is a Belgian family-owned business generating €15m turnover, specialized in the design and manufacturing of finishing products for parquet, wood floorings for more than 90 years, dedicated to professional and industrial customers. Geka is producing special UV coatings for various industrial applications.
This acquisition is part of the Blanchon Group’s strategy to accelerate its international growth, to become a European leader in protection, maintenance, renovation and decoration of wood and vinyl flooring and surfaces. With a commercial presence in more than 24 countries around the world, including North America and Asia, the Ciranova group operates from 4 main platforms located in Belgium, in the United States and in China. They will be added to the well-established Blanchon European subsidiaries to accelerate the group international business growth.
Leveraging on the complementary combination of the Blanchon and Ciranova product lines and strong brand awareness, as well as on their respective client portfolios, this acquisition allows Blanchon Group to become the Belgian leader in the supply of products and services to professional and industrial customers.
The 60 highly-skilled employees of Ciranova are now joining the experienced and multi-functional teams of the Blanchon Group. The owners, Katrien Vandermarliere and Wouter Devaere remain fully involved in the company and will take over the overall responsibility for the Industry segment and have invested into the Blanchon group alongside with current shareholders.
“With nearly 7,000 references across 55 countries on 5 continents, top line growth and international expansion are at the heart of the Blanchon Group’s strategy. The acquisition of Ciranova enables us to provide our customers with new product innovations and service offerings. “Our ambition is twofold: First of all to support the development of all our customers in the short, medium and long term and to strongly increase the Group’s market shares in both the professional and industrial segments” comments Guillaume Clément, President and CEO of the Blanchon Group.
“The very professional and highly-skilled management and team of Ciranova, and its state-of-the-art R&D centre coupled with the Ciranova’s high-level brand reputation, will provide our customers and our teams with great and unique opportunities”, adds Guillaume Clement.
"We are very pleased to join the Blanchon Group, as we share the same DNA and values. Benefitting from its brands strong reputation in Europe, as well as solid R&D expertise and a highly technical products range, Blanchon Group has a very complementary offer to the Ciranova value proposition” states Wouter Devaere, CEO of Ciranova.
About Ciranova (www.ciranova.eu/ www.ge-ka-supplies.com):
The Ciranova Group, with on the one hand Ciranova, which specializes in the development and production of finishing products for parquet, furniture and wood coatings for over 90 years, and on the other hand Geka Supplies, which develops, produces and sells UV products, operates in the professional and industrial circuits in more than 24 countries. The group consists of production and distribution companies in Belgium and two distribution branches, one in China and the other in the United States. The Ciranova Group employs approximately 60 people. The values and culture of the Ciranova Group are product quality, innovation and customer service.
About Blanchon (www.groupeblanchon.com):
Founded in 1832, Blanchon is a specialist in protective and decoration coatings for wood and vinyl substrates for indoor and outdoor applications. With its brand ‘Syntilor’ dedicated to DIY, ‘Blanchon’ for professional distribution and craftsmen and ‘Blanchon Industrie’ for flooring manufacturers, the group services more than 7000 customers globally. The group is recognized for its high quality and sustainable product offerings, and its local technical expertise to support customers.