The survey was conducted once again by ServiceValue, a highly respected analytical and consulting firm. Survey respondents were asked to identify the companies in an industry that they considered to be particularly sustainable. The respondents also awarded points for social commitment and responsible business practises (see issue No. 11/ 2021 of FOCUS newsmagazine dated 03/13/2021).
HARO is unreservedly recommended to others
Consumers gave HARO, Germany’s leading parquet brand, high marks in all three categories. This praise also extended to HARO floor-covering products that consumers viewed as being especially sustainable and high quality. The ratings by the respondents enabled HARO to be ranked No. 1 in the category “floor-covering maker”.
Long-term commitment pays off
HARO partners profit from this ranking across the board. The reason is simple: In the minds of consumers, HARO is a sustainable brand, just like in years past. “The new ranking as ‘award winner’ in the Deutschland Test confirms that we are moving in the right direction in terms of transparency and sustainability as part of everything we do,” Dr Peter M. Hamberger says. “We are proud of the fact that we produce only healthy living floor coverings that have been awarded such highly respected environmental certificates as the Blauer Engel (Blue Angel). We are also continuously improving our eco-balance. Our work here extends from the sources of our raw materials and energy management in our plants to well-conceived logistics processes. We stand for the very highest level of living comfort in harmony with nature.”
HARO partners should actively mention HARO’s latest award in their conversations with customers. In doing so, they can sell them not only on the company’s naturally beautiful flooring, but also on a brand that demonstrably stands for environmental action.